Smashing Silos: Creative Ops & Marketing Ops Unite w Mike Rizzo of MarketingOps.com (EP. 20)
In this episode, Mike Rizzo, founder of Marketing Ops.com, joins us to explore the untapped opportunities in creative ops and marketing ops alignment. Discover how these two critical functions can partner to drive better outcomes across the entire organization.
Key Insights
1. Creative Ops and Marketing Ops:
Natural Partners: Creative ops and marketing ops are natural partners that should be collaborating much more closely to drive efficiency and effectiveness.
2. Integrating Processes and Technologies for Speed:
Integrating creative and marketing processes and technologies can enable marketing to move at the speed of ideas.
3. Efficiency Gains through Templatization and Automation:
Templatizing and automating creative assets can lead to huge efficiency gains and empower teams across the organization.
4. Adopting Data-Driven, Results-Oriented KPIs:
Creative ops should adopt more data-driven, results-oriented KPIs, and marketing ops can help guide this transition.
5. The Future: Horizontal Go-to-Market Ops:
The future org structure could involve a horizontal "go-to-market ops" function that brings together marketing, sales, creative, and more.
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