The Evolution of In-House Agencies: Insights from Patrick Burgoyne (EP. 37)
In this episode of Creative Ops, Patrick Burgoyne unpacks the transformative power of in-house agencies. From his “four buckets” framework to AI-driven innovation, Patrick offers actionable insights into how in-house teams can evolve from production studios to lead agencies. Join us as we explore strategies to leverage creative operations for maximum impact and business alignment.
Key Insights
1. The Four Buckets Framework:
Understand the roadmap for evolving in-house teams: production studio, creative studio, creative agency, and lead agency.
2. The Role of AI:
Learn how AI is disrupting traditional workflows, creating efficiencies, and challenging team structures.
3. Building Trust Through Transparency:
Foster trust by creating safe spaces for open discussion and collaboration.
4. Aligning with Business KPIs:
Strengthen creative ops' strategic value by aligning with measurable organizational goals.
5. Embedding Creativity in Teams:
Drive innovation by embedding creative professionals into multidisciplinary teams across the organization.
6. Strategic Partnerships and Leadership:
Identify allies within your organization to champion in-house capabilities and expand your team's scope.
7. Reflection Questions:
Explore prompts designed to challenge your thinking and inspire meaningful team discussions.
Guest Information
Name: Patrick Burgoyne
Title: Co-founder
Organization: In-House Agency Leaders Club
Expertise:
Leadership in creative and advertising industries
Founder of platforms fostering collaboration among creative leaders
Extensive experience shaping creative ecosystems