How Can We Use AI To Leverage Whole Human Creativity?
Here's a conversation starter from Nish:
How can we use AI to leverage whole human creativity?
As AI transforms creativity, we face a powerful question: are we creating with machines, or like machines?
Tools like Midjourney and Sora give us instant access to visuals from our imagination — scaling creativity at speed and cost. But let’s be clear: this is machine creative — brilliant at remixing, iterating, and replicating, but fundamentally rooted in the past.
What it lacks is what makes creativity truly human: emotion, lived experience, irrationality, originality — the raw, unpredictable spark that creates the stories of tomorrow.
What future do you want to create, and how can AI help you get there?
In marketing and beyond, there’s room for both. Use AI for scale, for transactional moments. But don’t lose sight of the whole human creative — the kind that starts with a blank canvas and dares to imagine what’s never existed.
Let’s not just optimize for speed. Let’s create with unique human imagination.