In this episode, I riff and rant on three topics

• 02:20 Creative Ops Vocabulary Follow Up: the power of language in shaping Creative Ops stories and (desired) behaviours

• 10:50 WTF of Creative Ops: Are you observing and asking about the Fs in your process? 

• 17:35 Creative Briefs: Simon Cowell x (annoying 5 year old) Socrates = Eliminating a whole bunch of Fs 

Tune in for actionable insights to level up your Creative Ops game!

In this episode, I riff and rant on three topics

• 02:20 Creative Ops Vocabulary Follow Up: the power of language in shaping Creative Ops stories and (desired) behaviours

• 10:50 WTF of Creative Ops: Are you observing and asking about the Fs in your process? 

• 17:35 Creative Briefs: Simon Cowell x (annoying 5 year old) Socrates = Eliminating a whole bunch of Fs 

Tune in for actionable insights to level up your Creative Ops game!

In this episode, we'll take you behind the scenes with Roman Kuebler and Jeffrey Lash, the dynamic duo of creative ops at Under Armour. They share their secret sauce for building a well-oiled creative operations enabled content supply chain from the ground up, one template, one process at a time.

In this episode, Mike Rizzo, founder of Marketing Ops.com, joins us to explore the untapped opportunities in creative ops and marketing ops alignment. Discover how these two critical functions can partner to drive better outcomes across the entire organization.

In this episode, we challenge the stereotype that legal teams hinder innovation by sitting down with Betty Louie, General Counsel and Partner at BrandTech Group. Betty shares how their legal team has been integral to catalyzing AI adoption through their simple yet effective "Green List" process, which creates a safe space for experimentation.

In this episode, Bethany Thornton, former head of Creative Operations at Atlassian, shares her secrets of a people-centric approach to Creative Ops. She discusses how fostering communication, collaboration, and a culture of curiosity allowed Atlassian's creative organization to thrive through a period of rapid global growth.

In this episode, I discuss: 

• Purpose of this Podcast: sharing my What, Why & How. "..... to facilitate the evolution of creative operations and help define what it is and what it can be......" 

• Creative Ops Vocabulary: the power of the words we use to create the stories we want to come true (i.e. people provide feedback on time). "....for example .... the language and story of Easy Mode vs Hard Mode... changes the framing of how recipients of notifications think about their responsibilities."

• Change: the changing landscape of change management and the need for creative operations leaders to think differently about change management. ".....this is not our grandfather's change management. The environment has changed, and we need to think differently....."

Jeremy's Definition of Creative Ops (2:00)

• Mix of people, process and technology to bring brand stories to life

• "Breathing oxygen" into historically fractured creative processes

The evolving relationship between scale and storytelling (12:00)

• Overcoming the tension between creativity and operational efficiency

• Using AI to break free from templatized approaches to scaling creative

• Creating capacity for more blank slate "storytelling" briefs

Explore the dynamic world of creative operations in this insightful episode. We delve into strategies for scaling creativity, connecting the dots in storytelling, and analyzing that famous Altman quote. With engaging discussions about navigating the altitudes of creative processes, this podcast equips listeners with actionable insights and inspiration and proposes a framework for bringing more clarity to creative ops career progression. Perfect for innovators, creators, and storytellers aiming to elevate their craft.

In this episode, Nish explores the topic of where creative operations should be located on the org chart. He discusses the response to a previous episode on the subject and shares the results of a survey he conducted. Nish also highlights the feedback he received from the community and the conversations he had with marketing operations professionals. Nish concludes by explaining why he wants to continue exploring this topic and proposes the idea of creating a 'Creative Ops Org Chart Locator Decision Tree' BUT only if he hears from the community that they want it.

Joining us is Amy Tesch Strickland of Cella, a prominent figure in the creative operations community with extensive experience on both the brand and consulting sides, known for her expertise in guiding creative and marketing operations teams. You’ll hear about the strategic positioning of creative operations within an organization, the natural (and untapped?) potential of closer alignment between creative and marketing operations, and how this may be a key factor in  creative ops maturing from a tactical to a strategic function.

In this episode, I list various ways creative operations leaders can leverage AI to enhance their work. Using the T3 (Thunking, Thinking & Transforming with) AI framework I walk through some easy and accessible ways to leverage AI. To free up time by outsourcing your boring, rote work to it. And re-investing that time to use AI as a thinking partner and become. the 10x leader you can be. And continue your transition to being a strategic creative operations leader. 

This is request to you - the Creative Ops Professional - to take a moment to participate in two important surveys focused on creative operations. Links below! As we navigate the evolving landscape of our profession, understanding where we stand today is crucial. These surveys are more than just questionnaires; they are tools that will help us benchmark our current state and envision the future of creative operations.

Mark Brady, Head of Creative Solutions at HubSpot, discusses the value of self-service automation to increase content and go to market velocity and at the same time free up creatives. Said differently: Deliver More, Deliver Faster, Deliver Cost Effectively. He explains how HubSpot has implemented self-service automation through tools like Canva, web modules, and email templates, allowing marketers to create on-brand experiences. Allowing the creative team to focus on "big think" work. He also discusses the use of data to inform decision-making and measure success in self-service automation. Lastly, Mark explores how Hubspot's self-service automation journey is informing a smarter approach to how they are rolling out and getting value from the emerging crop of AI tools. 

In this kickoff episode of our AI Creative/Operations Wave Series, we are joined by Juliana Vail from Dreem.Ai This conversation starts us on our journey of surfing the gentle and not so gentle waves of the AI Tsunami. Juliana applies her expertise from 18 years of leveraging each successive wave of new technology to unlock new possibilities and value in creative workflows. With the active participation of the audience for this live recording we tackle a number of topics. This is the first in a series of ongoing discussions where Juliana and Nish along with the audience will share and explore what is happening, working and not working as we all deal with the enormous challenges and opportunities of "AI is Going to Change Everything."

In this kickoff episode of our Data & Metrics Series, we are joined by Nickole Brown from Cella. The conversation dives into the critical role of data and metrics in creative operations. Nickole elevates our understanding at the 100,000-foot view, exploring how effectively leveraging data and metrics can transition creative operations from a tactical function to a strategic role.

In this episode, I share  insights and observations from my conversations with many of you across the creative ops community. In this episode I discuss the maturity of creative operations, the need for clear definitions and paths for creative operations leaders, and the importance of using metrics and data. I also explore the emergence of meta workflows in creative operations, focusing on scale and speed, as well as storytelling. Lastly, I address emerging concerns about layoffs and the opportunities for creative operations leaders to step up and navigate through these challenges.

The 'Takeaways' episodes offer my key insights and actionable ideas from our guest interviews. Through these episodes I am sharing what I am learning and some of the dots that I am connecting along the way. 

Joining us is Paul Nicholson who just wrapped up 20+ years with Showtime Networks, a prominent American premium television network known for its wide array of original programming, movies, documentaries, and sports. This episode dives  into Paul's approach to implementing change to reduce friction in creative workflows. Learn about his  'Product Release' strategy for change, when and how to gather team input, the science and art (or is that experience based instinct) for how to  prioritize changes, how and why to sell change up the org chart, packaging change into mini releases, and measuring progress and impact along the way. All that and more.

Joining us is Dmitry Shamis whose experience includes brand and creative at SevenRooms, founding The Creative Brand, and heading creative and brand at HubSpot. You’ll hear about the importance of creative operations as a connective hub, the role of self-service tools in accelerating marketing experiments, and the need for aligning creative operations with business KPIs.